Plans for providers who want to be found
Families always search free. Plans change how visible you are — never whether your information is honest.
Plans
Free Listing
Every licensed provider gets one.
- ✓ Public listing page with license + services
- ✓ Edit your details, hours, and photos anytime
- ✓ Post your openings — live on your listing, the statewide openings page, and the "Has openings" search filter
- ✓ Your main photo + 1 gallery photo
- ✓ Your first family enquiry in full — name, phone, and message — free
- ✓ Later enquiries arrive in your dashboard as a teaser (contact details masked)
- ✓ One login manages every building you run — no second account, no per-location fee
Verified
Prove it's really you — and talk to families.
- ✓ Everything in Free
- ✓ Verified badge the moment you subscribe (license checked within one business day)
- ✓ Full contact details on every enquiry — name, phone, email, and message
- ✓ Lead inbox: statuses, notes, and replies
- ✓ Your openings in the weekly Openings Digest emailed to case managers and discharge planners
- ✓ 5-photo gallery on your public profile
Growth
Get seen first — clearly labelled.
- ✓ Everything in Verified
- ✓ Sponsored card on your category page and matching search results (max 3 sponsors, always labelled)
- ✓ Featured placement in the weekly Openings Digest (labelled)
- ✓ Full photo gallery (12 photos)
- ✓ Monthly performance summary
Premium
The top slot in your category.
- ✓ Everything in Growth
- ✓ Top sponsored slot in your category
- ✓ Sponsored placement on matching city pages
- ✓ Top spotlight slot in the weekly Openings Digest (labelled)
- ✓ 20-photo gallery · quarterly strategy call
Your first family enquiry is free to read in full — name, phone, and message, with no time limit. Your openings are live from day one on every plan, and your listing stays free forever. Upgrade when you want to see every enquiry.
Paid plans check out securely through Stripe. Your card isn't charged until the 7-day trial ends, and the plan activates once your claim is verified. Already listed? Upgrade, downgrade, or cancel yourself from your dashboard — changes are prorated. No contracts.
Add-ons — buy one placement, not a whole tier
Already on a paid plan and want one more piece of visibility? Add a single placement instead of moving up a tier. Flat fee, always labelled Sponsored, capped so it stays worth having.
A labelled Sponsored card in its own block on the RightCare MN homepage, above the recently-updated shelf. Seen by every family that lands on the site, not just the ones already browsing your category.
Top labelled slot on the city pages that match where you actually operate — "assisted living in Bloomington", "home care in Duluth". Normally Premium only; this buys the placement on its own.
Your openings move into the labelled Featured block of the weekly Openings Digest that goes to case managers and discharge planners — the top block stays reserved for Premium.
Add-ons need any paid plan underneath them, and they're sold directly rather than self-serve — tell us which one you want and we'll confirm the slot is actually open before taking a penny. When a slot is taken, you go on the waitlist; we don't oversell a placement and rotate you out of it.
Running more than one building?
Most directories charge you per ad and cap how many you're allowed. We don't count your buildings — we just don't make you log in five times to manage them.
- One login, every listing. Switch between your locations from a single dashboard. No second email address per building, no separate password to lose.
- No cap on locations. Add as many listings as you actually operate. A ten-building operator is not charged for the privilege of being findable.
- Each listing carries its own plan. Put your two buildings with openings on Growth and leave the full ones on Free. You're never forced to buy visibility for a location that doesn't need it.
- Multi-location pricing. Every paid listing after your first is 20% off, for as long as they're on the same account. Ask us to set it up — it's applied by hand so we can check the listings really are yours.
Done-for-you setup
A claimed listing with a stock photo and an empty description converts about as well as no listing at all — and the owner who's going to "get to it this weekend" rarely does. These are jobs done by a person, quoted up front.
We write your listing: description, services, hours, funding accepted, license details, and your photos loaded and cropped. You approve it before it goes live.
Send us what you have — phone photos included. We crop, colour-correct, order, and caption them into a gallery that looks deliberate.
We chase you once a week for your current openings and keep them confirmed, so your listings never go stale and drop out of the digest.
Ad creative, flyers, one-off landing pages, referral-packet design. Billed in 15-minute increments against a written estimate.
Ask for setup help → We reply within one business day with a written quote before any work starts.
None of this buys placement, a badge, or verification — it's work, not visibility. Need the bigger version (website, local SEO, Google Business Profile, ads)? That's our marketing services, built for Minnesota care providers.
How sponsorship works
Sponsorship is flat-fee advertising, and we run it the way we'd want it run if we were the family searching:
- It's always labelled. Sponsored cards appear in a separate "Sponsored providers" block at the top of your category page and on matching search results, and every card carries a visible Sponsored tag. Families always know what's an ad.
- It never changes the facts. Ratings come from Google, license information comes from the MDH register, and the order of the regular results is never for sale. Sponsorship buys the labelled block — nothing else.
- We never take a referral cut. Unlike move-in referral services, RightCare MN is never paid a percentage of anyone's first month. A flat, disclosed advertising fee is the whole model.
- License checked. Sponsorship requires an active Minnesota license in your category. Your Verified badge and sponsored card turn on when you subscribe, and we check your license against the state register within one business day — if it doesn't match, both come off.
- Scarce on purpose. At most three sponsors per category, and one Premium top slot. When a category sells out, we run a waitlist rather than crowd the page.
Provider questions
Do paid plans change ratings or reviews?
No. Review data comes from your public Google listing regardless of plan. Paid plans change placement and features — never the facts shown about any provider.
What does the "Sponsored" label mean?
It means the provider pays RightCare MN a flat advertising fee for that placement. The label is required and stays on — sponsored placement is always visually separated from regular results, and sponsorship never affects ratings, license information, or how other providers are ordered.
How does verification work?
We check your claim against Minnesota DHS/MDH licensing records and confirm you control the business email or phone on file. Verified badges are re-checked annually.
Should I buy an add-on or move up a tier?
If you want one specific placement, buy the add-on. If you want more than one, the tier is cheaper — that's deliberate, and we'll tell you when you're about to spend more on add-ons than the next plan costs. Add-ons sit on top of any paid plan; they never replace one.
I run several locations — do I pay for each one?
Each listing has its own plan, so you only pay for the locations you want visibility for; the rest stay free and stay live. There's no limit on how many listings one account manages, and every paid listing after the first is 20% off.
Does paying for setup work get me verified?
No. Setup work is someone writing and loading your content. The Verified badge comes with a paid plan, and it stays only if your license checks out against the state register.
Can I cancel?
Yes, anytime — your listing drops back to Free and stays live with its core information.