Grow your care business — without hiring an agency.

Websites, local SEO, ads, and reputation management built specifically for Minnesota care providers — by the team that runs RightCare MN.

The benchmarks we build toward

We're honest about being new at this: no client case studies yet. These are the industry benchmarks for care-provider marketing — what we aim every engagement at, and what we report against monthly.

3–4×
more qualified phone calls from Google
+60%
more tour requests & intake forms
4.8★
review rating with active reputation management
<$40
cost per qualified family lead

Everything you need to fill openings and grow referrals

Website design & development

from $499/mo

Mobile-first care provider websites built on top of your RightCare profile. Fast, ADA-friendly, easy to update.

Local SEO

from $749/mo

Rank for the searches families actually make — "home care St. Paul," "memory care Rochester."

Google Business Profile

from $349/mo

Your map listing drives the most phone calls. We optimize photos, posts, services, and Q&A weekly.

Google & Meta ads

from $899/mo

Paid search for high-intent queries, Meta for community awareness. Full transparency on spend and results.

Social media management

from $649/mo

Consistent, on-brand posts that show your team and what makes your community feel like home.

Reviews & reputation

from $299/mo

Automated review requests after key family touchpoints; monitoring and responses across Google and Facebook.

Email & SMS marketing

from $449/mo

Stay in front of case managers, discharge planners, and families with newsletters and openings alerts.

Content & blogging

from $549/mo

Family-facing articles and provider thought leadership that earn backlinks and answer referral sources' questions.

Analytics & lead tracking

from $299/mo

Know which channel actually drives admissions — call tracking, form attribution, one dashboard.

Not sure what you need? Start with the free audit

Save 15–25% with a growth bundle

Pricing is a starting point — final cost depends on your service area and goals. One-time website setup and ad budgets are listed with each bundle, so there are no surprise costs.

Foundation

Get Found

$1,696/mo bought à la carte

$899 /mo

+ $499 one-time starter website

For providers without a real online presence

  • ✓ Starter website template (5 pages)
  • ✓ Google Business Profile optimization
  • ✓ Local SEO foundation
  • ✓ Review request automation
  • ✓ Call & form tracking
  • ✓ Monthly performance report
Start with Get Found
Most chosen

Fill Openings

$3,294/mo bought à la carte

$1,799 /mo

+ $999 one-time professional website · ad spend separate

For providers actively seeking referrals and admissions

  • ✓ Professional template (10 pages + city pages)
  • ✓ Local SEO & Google Business Profile
  • ✓ Google Search ads management
  • ✓ Meta lead-form campaigns
  • ✓ Reviews + monthly newsletter
  • ✓ 2 blog posts/month
  • ✓ Lead tracking in your RightCare provider dashboard
Start with Fill Openings
Full-service

Grow Market Share

Custom

Tailored to your locations & goals · ad spend separate

For multi-location providers ready to dominate a region

  • ✓ Custom website & multi-location pages
  • ✓ Advanced SEO + content engine (4/mo)
  • ✓ Google + Meta + retargeting ads
  • ✓ Social media (12 posts/mo, 2 platforms)
  • ✓ Email + SMS nurture flows
  • ✓ Referral source outreach campaigns
  • ✓ Dedicated strategist + monthly QBR
Request a strategy call

Common questions

Is there a contract?

No contracts — every bundle and service is month-to-month, and you can cancel anytime. Your free RightCare MN directory listing stays live either way.

Is ad spend included in the price?

No. Ad budgets are paid directly to Google or Meta from your own account, at whatever level fits your goals — our fee covers strategy, setup, and management, with full transparency on spend and results.

What does the free audit actually include?

A review of your website, Google rankings, Google Business Profile, ads, and reviews, benchmarked against local competitors in your care category — delivered as a prioritized fix list within 3 business days. No obligation, and no prep needed on your end.

Do I need a paid directory plan to use these services?

No. Directory plans and website services are separate — every licensed provider gets a free listing regardless, and you can use either without the other.

Free marketing audit

We review your website, Google rankings, ads, and reviews — and benchmark you against local competitors. No obligation, delivered within 3 business days.

We use this only to deliver your audit. No spam, no obligation.

Get my free audit